So, what is UX/UI Design?

UX/UI Design is designing the user experience and user interface. Or, basically, designing your user’s journey throughout their entire use of your app or website. Common elements of UX/UI design include designing the navigation, information architecture, workflow, and heuristics of your product. This should all be done as you’re making sure all of these elements abide by consistent and relatable branding that encompasses a look and feel that’s tailored to your users.

UX vs. UI Design

UX Design encompasses the overall, emotional experience your users have with your app or website—from usability, navigation, and workflow, to aesthetics and even customer service. Your goal is to make your app as easy-to-use and seamless and possible, to deliver your solution in the most tailored and effective way possible. UI Design is a facet of your UX—which is why the two are so often confused. However, UI is an important, standalone element of your app in itself. UI entails the way color schemes and typography guide usability; how branding and aesthetics attract your users; and how buttons, images, text entry fields, and animations enhance the user journey (and conversion.)

DELIVERABLES

• Information Architecture

We create site maps and content hierarchies for element placement.




• Design System

We create a set of design standards and components to guide efficient design




• Flow Maps

We establish the flow—backend and frontend—of interaction with the product.




• Low-Fidelity & High-Fidelity Wireframes

We design and map out the look, feel, and functionality of the product.